Historical factory located in Valenza, born in the 70s from an idea of the young and promising Goldsmith craftsman, Iannelli Antonio. He is full of passion with a strong commercial spirit, He pursuits one of his greatest ambitions: the foundation of his Goldsmith production business. Led by his talent and perseverance, He sharpens his skills throughout the amazing 80s and 90s, leading his individual company to various and considerable successes, in terms of employment, earnings and visibility. In the following decades, the Iannelli company became the main reference for every companies operating in the goldsmith sector: it works for wholesalers, groups of shops and for the most important Italian luxury brands. Thanks to the trade fairs of Vicenza and Basel, it began to appear on the foreign scene, gaining more and more notoriety at an international level. In 2009, Antonio’s untimely death follows a generational transition: his young sons and his wife take the reins of the business and still cherish his values, carrying on the great family dream. The first years of the new millennium bring with them the first hints of the crisis in the “Bel Paese”. It is not an easy era; Made in Italy products is forced to deal with relocations, transfer of important brands, imitations of Italian products and a massive export of the know how towards a brand new outside reality.
Italian production costs do not ease the growth in terms of competition on international markets; hence the search for new solutions and alternatives, with the mere goal of making Italian Goldsmith excellence flourish in the craft sector again. Trade fairs take place all over the world, from Hong Kong to Las Vegas, from Dubai to Mumbai with the aim of understanding, knowing and interpreting a market that now deviates from the small reality of the Valenza district, once known as the only undisputed center of international jewelry. Quality evolutions are manifested by leveling up with the newest technological tools, introducing microscopes on the benches, CAD drawings and 3D printers. Thanks to these new resources and international contacts, new customers are reached and artcrafts have the opportunity to offer an innovative service of creation customized to every request. I by Iannelli lives a new birth in terms of stimulating, creative results and profitable customers, very demanding but difficult to find though. In the past few years, with the pandemic coming into play, the European production market has an unexpected demand: the amount of work increases significantly, the small district of Valenza returns to flourish, as it was during the mythical 90s. Strong of a maintained productive and commercial independence, which is now so rare in the context of the district, the company I by Iannelli opens the doors to a new era that succeds in quality, competence and Italian tradition.
Every piece of jewelry deserves meticulous care.
For this reason in I by Iannelli we dedicate all the passion, creativity and attention to detail, in the production of jewels in every step, aiming to reflect and exceed the needs of each customer. Experimenting and constantly testing our skills, allows us to raise the standard and therefore reach an optimal final result. The skilled craftsmanship of our artisans, combines the art of the goldsmith to the technique of a professional, giving each jewel a unique and inimitable personality and depth.
We are the result of the combination between tradition and innovation, heirs of an art in constant evolution.
We stay true to the value of Made In Italy, in I by Ianelli We recognize the quality of the raw material and we strive daily to get a product with a high quality profile and indisputable value.
Within the factory We develop your jewel in every production phase, offering a high range of services related to the customization of the object, from the design to the mountings, from the setting to the rhodium plating, collaborating for the realization of your ideal product.
Share with us your creativity, we will take care of the rest.
FROM THE HAND-MADE SKETCH...
I by Iannelli collaborates with designers: all professional creators have the opportunity to provide their drawings, both by hand and in 2D format, to our skilled collaborators, who as custodians of an ancient art, marry the high value of Valenza Goldsmith tradition to the constant evolution that the international market requires. Contact us for your projects, the work commissioned will be carried out by the best designers and you will receive as a gift for the first contact an aesthetic rendering of your creation!
We realize every creative idea for you, preserving your goal and vision.
FROM CAD DRAWING...
The digital drawing will allow our staff to create the goldsmith’s work of art par excellence and make every project of yours get to reality. Contact us to find out more about the goldsmith world, entirely Made in Italy.
FROM 3D DESIGN...
From the 3D design prototype we will create the final product, respecting the shapes, nuances and creative details of the original draft. We provide our professional skills and knowledge, as the result of years of tradition and testing and trials, in favor of creativity and talent of all designers who decide to rely on I by Iannelli, the beating heart of Goldsmith excellence and craftsmanship, always in constant evolution.